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Digital Advertising Marketing

DIGITAL MARKETING AND COVID-19

COVID 19 has not made it easy for businesses. Working from home sounds so benign right about now.
However, will this have detrimental effects on our businesses today? It’s only natural that it would
because we are dealing with a shift of focus with all stakeholders. Our priorities are changing which in
turn affects our dedication level. With this kind of changes, it’s expected that the performance of
businesses will go downhill.
With the advancement of technology, this situation can be salvaged. We can turn to digital marketing
anytime. Let’s take a deep dive into how digital marketing will salvage businesses. With the growing
usage of smartphones. Marketing on mobile phones is the most abreast approach for data and
information dissemination between businesses and their customers. With most customers been
withdrawn to their safe habitats, they will need information and what better way to communicate to
them than using digital marketing platforms?
The heart of digital marketing is having the ability to intrigue and engage audiences who are most likely
to get answers about your brand image and maybe satisfactorily fascinated to purchase what you bring
to the table. With the adoption of ‘work from home’ system, most of the customers will intensively rely
on their smartphones or PCs to be connected and to acquire information from businesses that they
hold a stake of or attracted to. Businesses could utilize digital marketing platforms to target new
customers and also to connect with the existing ones. Digital marketing is the businesses’ knight in
shining armour most especially in the midst of the COVID 19 ferment.

CORONA VIRUS A GROWTH FOR ECOMMERCE

The country has been taken by storm in the recent past following the worldwide outbreak of the coronavirus which emanated from china. The growth in a number of the suspected cases has seen a great decrease in the business model as is the norm.

E3 2020 is the latest tech conference to bite the dust in the midst of the COVID-19 coronavirus outbreak. E3 is regarded as one of the biggest entertainment expos in the world. Countries have taken major steps in a bid to curb the spread of the virus, this has seen e-commerce take the centre stage as the main mode of purchase of goods and services. Here in Kenya online stores like Jumia, Glovo, Uber eats and many others have seen a steady rise in purchases of goods.  This has since proven the need for a broader e-commerce market in the country. People are almost preferring #contactlessdelivery

The best way to capitalize on a business is anticipating needs and finding a way to solve those needs. Customers have a need for various goods but the wise will anticipate their deep-seated emotional needs in this COVID 19 upheaval. The customers need to feel safe and they will try to confine themselves to their safe havens. The e-commerce business operators are well aware of this and they know this is their time to step in and save the ship. They will look to satisfy all the customers’ needs hence customer satisfaction. Customer satisfaction will eventually lead to the profitability of these businesses. You can call it a chain reaction, if you may.

At the moment ONE CORONA case has been confirmed in Kenya and the government seems prepared Health Cabinet Secretary Mutahi Kagwe officially opened a coronavirus isolation centre at Nairobi’s Mbagathi hospital, as part of government measures on preparedness in combating the deadly virus

Internet Marketing Strategies

A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven by Entwined Media to help companies in Kenya and all over the world to improve their performance.

Search engine optimization (SEO)

 Pay-per-click (PPC) advertising

Content marketing

Social media

Affiliate marketing

Email marketing

Reputation management

Web desi

Conversion rate optimization (CRO)

Influencer marketing

We understand all this and #wecanhelp talk to us now

Internet Marketing Services

A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven by Entwined Media to help companies in Kenya and all over the world to improve their performance.

Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Content marketing
Social media
Affiliate marketing
Email marketing
Reputation management
Web design
Conversion rate optimization (CRO)
Influencer marketing

We understand all this and #wecanhelp talk to us now

What is the Difference Between Digital and Online Marketing?

“Online marketing” and “digital marketing” are both terms that are often confused and misused. I work in the industry, yet have found myself wondering should I write “online” or “digital?”
Knowing the difference can help you shape your overall marketing strategy.
It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term initiatives that will yield results consistently or are you merely playing by ear with each of your outreach efforts?
The Umbrella Term: Digital Marketing
The term “digital marketing” refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.
In other words, with digital marketing, you don’t limit yourself to using the internet. In this way, digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.
For instance, if you download ‘Temple Run 2’ on your iPhone, you would do this by using the internet, and the app was built with technology that probably did as well. However, when you use it on your phone, the app is working independently from the internet and thus considered a form of digital marketing.
To give you another example, let’s say you want to run a mobile campaign where you send SMS texts to your customers offering upcoming promotions from your business. Again, technology was used to create and send the message, but it was no need for a live internet connection for your users to receive it.
You could say that as long as technology keeps evolving, so will digital marketing. You could also say that anything that has a digital foundation can be considered digital marketing. And as of now, you have plenty of strategies to choose from:
Games
Content Marketing
Video Marketing
Mobile Marketing (SMS text campaigns)
TV Ads
Here’s another idea: digital marketing may also refer to offline ads on digital devices. In this case, you can launch an ad with a local cable company (offline ads) and display ads on TVs (a digital device).
Get the Action Live with Online Marketing
Online marketing, also commonly referred to as “internet marketing,” is a subset of digital marketing. The main characteristic of online marketing is that it requires a live internet connection to work, so, for instance, if you run a PPC campaign for your business, you are doing a form of online marketing.
Another example is if you run pop-ups on your website to advertise and offer or service. The same goes for display advertising of any format whether it be banner ads or text ads.
Like digital marketing, online marketing evolves with technology. However, I would argue that online marketing improves exponentially through time making it challenging to keep up with it. Also, for a newcomer, it can seem more overwhelming because of the terminology and skills often required.
Some online marketing efforts include:
SEO (Website Optimization)
PPC (Google Search, Bing Search, etc.)
Display Advertising (Text, Image, Video, Shopping Ads)
Social Media Marketing (Facebook, LinkedIn)
TV (Google’s Display Network)

Online marketing includes most, if not also all, of the marketing strategies included in online marketing. We have ads for people typing keywords in Bing Ads or Google Search, including searches performed on YouTube as well. Then we have the massive Display Network from Google, including the Audience Network for Bing Ads (MSN, EDGE, etc.), among other networks serving text, image, and video ads.
One of the latest features available on Google is the new device segment for TV. The display network now includes television, meaning that we may now serve ads on smart TV’s capable of both, connecting to the internet and browse and display ads.
Digital vs. Online, Does the Difference Matter?
The truth is, it doesn’t. The definition is a mere technicality. What matters is that you understand the implications of each one when building your overall marketing plan.
Which leads me to my next point: strategize. Regardless of the way you choose to do marketing, you need to have a plan of action. What kind of results do you want to get? How do you plan on achieving this? Do you want exposure, or do you want to get to know your audience and track the money you have invested?
Answering these questions will help you realize if you need to focus on online marketing, digital marketing, or both at the same time.
Let’s talk. Book a meeting!

Why SamsungS10 S10+ & S10E is being considered good for Active Internet Users

Business keeps getting faster every day and you need to be able to work anywhere—flexibly and collaboratively. With the Galaxy S10 for business, you can do everything you need right on your phone as fast as you need to, and keep your company and personal data protected. Connect the Galaxy S10 to any monitor with the DeX adapter, and it has the power to perform like a desktop PC. Using DeX, you can access your desktop anywhere with enterprise-ready VDI solutions.  With access to Microsoft Office Mobile, you can view spreadsheets, presentations and documents anytime, anyplace.
Wireless Power Share lets you charge Galaxy devices or even a friend’s phone right from your device.
Intelligent Wi-Fi reaches faster speeds with Wi-Fi 6, connecting reliably and securely even on public networks. And it seamlessly switches to LTE to hit incredible data speeds up to 2.0Gbps.

with all this feature, the latest Samsung galaxy s10 series proves to be the ultimate

Device for the die-hard internet addicts on the go. Pre-order yours today with one going

For around 100,000 Kenyan shillings #wecanhelp

7 Ways to Advertise on YouTube

Let's discuss the target methods you can use in your campaigns for Youtube advertising:

1. Placements
Placement targeting allows advertisers to pick specific videos they would like to appear on. The main advantage of placements targeting are:

You can pick highly relevant videos
You spend money only where you have a higher chance to convert
You will be able to control bids on the placements that are likely to make the difference for you
This method also holds many disadvantages:

Volume might be small
CPCs are higher due to a lower amount of available impressions
The campaign will be difficult to scale up

2. Topics
Each person has different topics of interest and being able to target those topics allows you to target a relevant audience while generating volume.

The main advantages of topics targeting are:

Large impression availability
Targeted, but not too narrow
Good CPC compared to placements targeting
The main disadvantages are:

Lower conversion rate than placements targeting
It doesn’t guarantee websites talking about your topics will be relevant to your business
It might be too broad for items targeting specific niches

3. Contextual
Contextual targeting works with keywords and helps identify pages whose context fits the context of your keywords. Picking the right keywords becomes key to the success of this campaign type.

The advantages of a keyword driven display campaign are:

It allows you to target contexts relevant to your business
It is a good way to scale up campaigns at a low CPC
The main disadvantages are:

It might not convert very well at first
It needs a lot of negative placements to make sure the campaign doesn’t invest money on bad websites.

4. Remarketing
This is one of the most effective ways to target people on YouTube since it is based on targeting people who have already visited your website without converting.

Remarketing is extremely powerful and its main advantages are:

High conversion rates
Extremely relevant to the users
It can be customized based on users’ behaviors on the site
Remarketing doesn’t have many disadvantages:

You need to make sure not to target irrelevant users, such as people who bounced right away from your site
It might become too invasive if it has no caps on impressions

5. Interests
Interests can be found in the same place where you add a remarketing list:

Interests include:

Affinity audiences: This option allows you to target large groups of people based on their long-term interests
In-market audiences: This option targets people who are actively shopping in the market for your products or services
The main advantages of interest targeting are:

Possibility to reach out to a large number of targeted users
Lower risk to target irrelevant users
It focuses on the user behavior and not only on page content
The main disadvantages are:

It might still target audiences that aren’t relevant enough

6. Demographics
This target option speaks for itself. It allows you to target users based on age and gender. Additionally, Google introduced an additional targeting layer which consists of targeting a parental status. Here is what the end result looks like:

Demographic targeting has a few powerful advantages:

It helps exclude people who aren’t relevant to a business
It allows you to customize bids by age, gender, and parental status
The main disadvantages are:

It general and targets too many irrelevant users for businesses that don’t aim to the masses
If you get a lot of traffic from “unknown” users, you won’t be able to optimize based on performance and you will be running blind

7. Combination of Targeting Methods
This is certainly one of the most interesting targeting options since it allows you to take the best of each targeting method and reduces targeting disadvantages, since different methods compensate for the flaws of others.

The best practice is to combine two to three targeting options, but no more, to avoid limiting your audience too much.

Conclusion
With the ever-increasing demand for video, you can never know too many ways to get your ads in front of the right audience. However, not every business has videos ready to go and banners are a great way to get started with YouTube. Get in touch with us at Entwined Media and we will help you in these tips to increase sales and brand awareness across Youtube.

5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019.

It seems like there is new technology coming out, every year Technology has rehabilitated the system of how commerce is done by allowing countless people to reach goals and try new things that they’ve never done before. Clients are demanding a more cohesive experience which is quite challenging for digital marketers. The year 2018 saw many changes taking place. What should one expect from digital marketing trends 2019?

  1. Content marketing

Can you imagine what Facebook, Twitter, LinkedIn, Instagram and Snapchat would be if they did not have content? Imagine of blank spaces, there is numeral of reasons why they say content is the king. Content marketing is about information. It’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives. The quality, of good content, will always matter this means the year 2019 will have to reinforce the content the reader will see.

  1. Vlogs over Blogs-

There is a rise in popular video platforms like Facebook Live, Instagram TV, and Ticktok.

TikTok, the short-form video app, has yet to launch ad units for brands or formal monetization products for creators. But over the last month, many agencies have been paying closer attention to the app and many marketers foretell another shiny object with impending for solid engagement. Live video is another sensation that will soon trend, momentarily video platforms will continue to dominate in 2019.

3. Instagram-

The year 2019 it will be about Instagram Stories, Instagram Live, IGTV, and Instagram Influencer Marketing If you ought to take this platform seriously, you MUST and start growing your followers here, as the number of followers is crucial for Brand Identity on this platform. Instagram dazzling rise continues, dominate the stagnant growth rates of Snapchat and Facebook. The proof still remains that with a whopping 1 billion accounts logging in, posting, liking, and commenting on images each month, Insta is a part of monthly life for one in seven people. Brand Follower Growth Increases from 6% to 8% Month-Over-Month.

4. Influencer Marketing

Another effective simple tool that can push the brand to sky limits. Influencers can give exceptionally good marketing. They can be anyone from celebrities, YouTube stars or bloggers like Miss Kihoro, Njugush, and others, who emanate the persona to influence consumers. Surveys show that people tend to trust more on consumer opinion over corporate statements. Using prominent personalities to give a good mouth on your brand can give reactions that can surprise you.

5. WhatsApp Marketing

It is anticipated that Facebook Ads will have ‘WhatsApp Us’ call to action button that will lead people to WhatsApp for business in the first half of 2019. This is the feature that would re-define the lead generation Industry, not forgetting the immense growth of Business WhatsApp, the social messaging service assimilated by Facebook for $19bn in 2014 and now has become the fasted growing communication App. Can you believe in most of the country its most popular than Facebook? how can businesses in Kenya use WhatsApp for business? Now, many businesses in Kenya now can download the WhatsApp Business to use for customer communication, marketing and, promotion.

Your online goals

Hey! It’s time to chat about goals.

Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and put your plan into place. Because you don’t want to feel too overwhelmed.

There are lots of clear ways digital can help your business. Such as, building relationships on social networks, selling online, finding new customers. Or even keeping existing ones.

It’s good to start by asking yourself a simple question: why, exactly, do I want to be online?

Imagine you own a hair salon. Your ultimate goals could be: to cut more people’s hair, sell more premium services than the standard haircut, and sell more of the products you offer.

But before anyone can walk through your door, they have to know you exist.

This is a great goal that digital can help with.

So let’s start with that one: getting the word out in the digital world.

One easy win is listing your business in local online directories. So, when people look for hairdressers on search engines, or online maps, your business will show up.

Then you might decide to build a website to share information about your business. This could be things like, your opening hours, your location, your prices and the services you offer. Maybe even photos and videos that could entice new customers to walk through your door.

You could set up a social media page- like on Facebook, Google+ or Twitter where you could post photos of your creations, offer special deals and really connect with your customers.

As you start achieving these goals, and more people become aware of you. Your goals may naturally evolve and you might want to shift your focus toward turning visitors into paying customers.

You could add new features to your site. Things like online appointment scheduling, a “reviews” section where people can say nice things about you, or even an ecommerce store to sell your hair and beauty products online.

Now that you’re using digital to attract visitors, and turn them into customers, you could start expanding your business by investing in online advertising.

Whatever your ultimate digital goals are, or where you currently stand, your priorities will naturally change and grow with your business.

Now to make sure you’re meeting your objectives, it’s really important to measure your progress along the way.

This is called “analytics”. Analytics lets you know what’s working well, and what could be tweaked.

At Entwined Media we can help you this so as to achieve your online success. Before you dive into the digital world, think about exactly what you’d like to achieve. Then, prioritise different online opportunities to help you accomplish your goals.

Talk to us and, we’ll help you plan. First, by looking at different ways you can establish a digital presence.

Next, the different ways to market yourself online.

And lastly, how you can measure and improve your digital endeavours.

#WeCanHelp

 

Taking a business online

So what are the key differences between a customer in a physical shop and a customer online?

Imagine you just set a personal goal for 2019 to improve your fitness, and now need new running shoes. In the offline world your journey might go a bit like this:

You visit the local shopping centre, going from shop to shop. Ultimately, you make a decision based on price, quality, returns policy, friendliness of staff, and stock availability. You process all that information, head back to the store with the shoes you liked best, and make the purchase.

When it comes to online purchasing, you’re likely to engage in four distinct stages throughout your online shopping journey. Theses principles are described in the “See, Think, Do, Care” framework, and offer a useful way to identify where a business should invest effort in connecting with customers. Let’s take a look at our shoe shopping example, while highlighting these four stages:

In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. In the THINK stage, you get your phone and type ‘what are the best running shoes for beginners?’. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. This last step of sharing your purchase is part of the CARE stage.

Keep in mind that customers don’t necessarily experience all four stages every time – your individual journey might begin at the THINK stage, or end at the DO stage.

Now let’s combine offline and online activities together. Imagine you are in the sport shop having just tried on the new running shoes. You get out your phone and search for them online – perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store- an approach called ‘showrooming’.

Understanding the differences and similarities between online and offline shopping can help you create a more balanced online customer experience.

So how can you identify where to focus your efforts online? To choose the right channels, find out out who you’re talking to, when you should talk to them, and what you should talk about. This is called audience segmentation.

You can segment customers in many ways, from basic demographics like age and gender, to specific interests. For example, segmenting customers by location may benefit an e-commerce store if certain products are only available to ship to specific areas. Segmentation can also help with your online advertising; as most channels allow you to target paid advertising to specific audiences, based on information like what an audience likes or dislikes. You can also make your ads appear only to people within a certain radius of your shop or business, which can be handy when offering promotions to local shoppers.

To wrap up, when it comes to taking a business online, think about the customers and put yourself in their shoes: which channels do they use most? How do you engage differently with them online and offline?

At Entwined Media Limited, #WeCanHelp!!

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