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Digital Advertising Marketing

What is the Difference Between Digital and Online Marketing?

“Online marketing” and “digital marketing” are both terms that are often confused and misused. I work in the industry, yet have found myself wondering should I write “online” or “digital?”
Knowing the difference can help you shape your overall marketing strategy.
It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. Are you making sustainable long-term initiatives that will yield results consistently or are you merely playing by ear with each of your outreach efforts?
The Umbrella Term: Digital Marketing
The term “digital marketing” refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote your marketing message.
In other words, with digital marketing, you don’t limit yourself to using the internet. In this way, digital marketing can serve as an ‘umbrella’ term because it encompasses many marketing techniques.
For instance, if you download ‘Temple Run 2’ on your iPhone, you would do this by using the internet, and the app was built with technology that probably did as well. However, when you use it on your phone, the app is working independently from the internet and thus considered a form of digital marketing.
To give you another example, let’s say you want to run a mobile campaign where you send SMS texts to your customers offering upcoming promotions from your business. Again, technology was used to create and send the message, but it was no need for a live internet connection for your users to receive it.
You could say that as long as technology keeps evolving, so will digital marketing. You could also say that anything that has a digital foundation can be considered digital marketing. And as of now, you have plenty of strategies to choose from:
Games
Content Marketing
Video Marketing
Mobile Marketing (SMS text campaigns)
TV Ads
Here’s another idea: digital marketing may also refer to offline ads on digital devices. In this case, you can launch an ad with a local cable company (offline ads) and display ads on TVs (a digital device).
Get the Action Live with Online Marketing
Online marketing, also commonly referred to as “internet marketing,” is a subset of digital marketing. The main characteristic of online marketing is that it requires a live internet connection to work, so, for instance, if you run a PPC campaign for your business, you are doing a form of online marketing.
Another example is if you run pop-ups on your website to advertise and offer or service. The same goes for display advertising of any format whether it be banner ads or text ads.
Like digital marketing, online marketing evolves with technology. However, I would argue that online marketing improves exponentially through time making it challenging to keep up with it. Also, for a newcomer, it can seem more overwhelming because of the terminology and skills often required.
Some online marketing efforts include:
SEO (Website Optimization)
PPC (Google Search, Bing Search, etc.)
Display Advertising (Text, Image, Video, Shopping Ads)
Social Media Marketing (Facebook, LinkedIn)
TV (Google’s Display Network)

Online marketing includes most, if not also all, of the marketing strategies included in online marketing. We have ads for people typing keywords in Bing Ads or Google Search, including searches performed on YouTube as well. Then we have the massive Display Network from Google, including the Audience Network for Bing Ads (MSN, EDGE, etc.), among other networks serving text, image, and video ads.
One of the latest features available on Google is the new device segment for TV. The display network now includes television, meaning that we may now serve ads on smart TV’s capable of both, connecting to the internet and browse and display ads.
Digital vs. Online, Does the Difference Matter?
The truth is, it doesn’t. The definition is a mere technicality. What matters is that you understand the implications of each one when building your overall marketing plan.
Which leads me to my next point: strategize. Regardless of the way you choose to do marketing, you need to have a plan of action. What kind of results do you want to get? How do you plan on achieving this? Do you want exposure, or do you want to get to know your audience and track the money you have invested?
Answering these questions will help you realize if you need to focus on online marketing, digital marketing, or both at the same time.
Let’s talk. Book a meeting!

Why SamsungS10 S10+ & S10E is being considered good for Active Internet Users

Business keeps getting faster every day and you need to be able to work anywhere—flexibly and collaboratively. With the Galaxy S10 for business, you can do everything you need right on your phone as fast as you need to, and keep your company and personal data protected. Connect the Galaxy S10 to any monitor with the DeX adapter, and it has the power to perform like a desktop PC. Using DeX, you can access your desktop anywhere with enterprise-ready VDI solutions.  With access to Microsoft Office Mobile, you can view spreadsheets, presentations and documents anytime, anyplace.
Wireless Power Share lets you charge Galaxy devices or even a friend’s phone right from your device.
Intelligent Wi-Fi reaches faster speeds with Wi-Fi 6, connecting reliably and securely even on public networks. And it seamlessly switches to LTE to hit incredible data speeds up to 2.0Gbps.

with all this feature, the latest Samsung galaxy s10 series proves to be the ultimate

Device for the die-hard internet addicts on the go. Pre-order yours today with one going

For around 100,000 Kenyan shillings #wecanhelp

7 Ways to Advertise on YouTube

Let's discuss the target methods you can use in your campaigns for Youtube advertising:

1. Placements
Placement targeting allows advertisers to pick specific videos they would like to appear on. The main advantage of placements targeting are:

You can pick highly relevant videos
You spend money only where you have a higher chance to convert
You will be able to control bids on the placements that are likely to make the difference for you
This method also holds many disadvantages:

Volume might be small
CPCs are higher due to a lower amount of available impressions
The campaign will be difficult to scale up

2. Topics
Each person has different topics of interest and being able to target those topics allows you to target a relevant audience while generating volume.

The main advantages of topics targeting are:

Large impression availability
Targeted, but not too narrow
Good CPC compared to placements targeting
The main disadvantages are:

Lower conversion rate than placements targeting
It doesn’t guarantee websites talking about your topics will be relevant to your business
It might be too broad for items targeting specific niches

3. Contextual
Contextual targeting works with keywords and helps identify pages whose context fits the context of your keywords. Picking the right keywords becomes key to the success of this campaign type.

The advantages of a keyword driven display campaign are:

It allows you to target contexts relevant to your business
It is a good way to scale up campaigns at a low CPC
The main disadvantages are:

It might not convert very well at first
It needs a lot of negative placements to make sure the campaign doesn’t invest money on bad websites.

4. Remarketing
This is one of the most effective ways to target people on YouTube since it is based on targeting people who have already visited your website without converting.

Remarketing is extremely powerful and its main advantages are:

High conversion rates
Extremely relevant to the users
It can be customized based on users’ behaviors on the site
Remarketing doesn’t have many disadvantages:

You need to make sure not to target irrelevant users, such as people who bounced right away from your site
It might become too invasive if it has no caps on impressions

5. Interests
Interests can be found in the same place where you add a remarketing list:

Interests include:

Affinity audiences: This option allows you to target large groups of people based on their long-term interests
In-market audiences: This option targets people who are actively shopping in the market for your products or services
The main advantages of interest targeting are:

Possibility to reach out to a large number of targeted users
Lower risk to target irrelevant users
It focuses on the user behavior and not only on page content
The main disadvantages are:

It might still target audiences that aren’t relevant enough

6. Demographics
This target option speaks for itself. It allows you to target users based on age and gender. Additionally, Google introduced an additional targeting layer which consists of targeting a parental status. Here is what the end result looks like:

Demographic targeting has a few powerful advantages:

It helps exclude people who aren’t relevant to a business
It allows you to customize bids by age, gender, and parental status
The main disadvantages are:

It general and targets too many irrelevant users for businesses that don’t aim to the masses
If you get a lot of traffic from “unknown” users, you won’t be able to optimize based on performance and you will be running blind

7. Combination of Targeting Methods
This is certainly one of the most interesting targeting options since it allows you to take the best of each targeting method and reduces targeting disadvantages, since different methods compensate for the flaws of others.

The best practice is to combine two to three targeting options, but no more, to avoid limiting your audience too much.

Conclusion
With the ever-increasing demand for video, you can never know too many ways to get your ads in front of the right audience. However, not every business has videos ready to go and banners are a great way to get started with YouTube. Get in touch with us at Entwined Media and we will help you in these tips to increase sales and brand awareness across Youtube.

5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019.

It seems like there is new technology coming out, every year Technology has rehabilitated the system of how commerce is done by allowing countless people to reach goals and try new things that they’ve never done before. Clients are demanding a more cohesive experience which is quite challenging for digital marketers. The year 2018 saw many changes taking place. What should one expect from digital marketing trends 2019?

  1. Content marketing

Can you imagine what Facebook, Twitter, LinkedIn, Instagram and Snapchat would be if they did not have content? Imagine of blank spaces, there is numeral of reasons why they say content is the king. Content marketing is about information. It’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives. The quality, of good content, will always matter this means the year 2019 will have to reinforce the content the reader will see.

  1. Vlogs over Blogs-

There is a rise in popular video platforms like Facebook Live, Instagram TV, and Ticktok.

TikTok, the short-form video app, has yet to launch ad units for brands or formal monetization products for creators. But over the last month, many agencies have been paying closer attention to the app and many marketers foretell another shiny object with impending for solid engagement. Live video is another sensation that will soon trend, momentarily video platforms will continue to dominate in 2019.

3. Instagram-

The year 2019 it will be about Instagram Stories, Instagram Live, IGTV, and Instagram Influencer Marketing If you ought to take this platform seriously, you MUST and start growing your followers here, as the number of followers is crucial for Brand Identity on this platform. Instagram dazzling rise continues, dominate the stagnant growth rates of Snapchat and Facebook. The proof still remains that with a whopping 1 billion accounts logging in, posting, liking, and commenting on images each month, Insta is a part of monthly life for one in seven people. Brand Follower Growth Increases from 6% to 8% Month-Over-Month.

4. Influencer Marketing

Another effective simple tool that can push the brand to sky limits. Influencers can give exceptionally good marketing. They can be anyone from celebrities, YouTube stars or bloggers like Miss Kihoro, Njugush, and others, who emanate the persona to influence consumers. Surveys show that people tend to trust more on consumer opinion over corporate statements. Using prominent personalities to give a good mouth on your brand can give reactions that can surprise you.

5. WhatsApp Marketing

It is anticipated that Facebook Ads will have ‘WhatsApp Us’ call to action button that will lead people to WhatsApp for business in the first half of 2019. This is the feature that would re-define the lead generation Industry, not forgetting the immense growth of Business WhatsApp, the social messaging service assimilated by Facebook for $19bn in 2014 and now has become the fasted growing communication App. Can you believe in most of the country its most popular than Facebook? how can businesses in Kenya use WhatsApp for business? Now, many businesses in Kenya now can download the WhatsApp Business to use for customer communication, marketing and, promotion.

Your online goals

Hey! It’s time to chat about goals.

Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and put your plan into place. Because you don’t want to feel too overwhelmed.

There are lots of clear ways digital can help your business. Such as, building relationships on social networks, selling online, finding new customers. Or even keeping existing ones.

It’s good to start by asking yourself a simple question: why, exactly, do I want to be online?

Imagine you own a hair salon. Your ultimate goals could be: to cut more people’s hair, sell more premium services than the standard haircut, and sell more of the products you offer.

But before anyone can walk through your door, they have to know you exist.

This is a great goal that digital can help with.

So let’s start with that one: getting the word out in the digital world.

One easy win is listing your business in local online directories. So, when people look for hairdressers on search engines, or online maps, your business will show up.

Then you might decide to build a website to share information about your business. This could be things like, your opening hours, your location, your prices and the services you offer. Maybe even photos and videos that could entice new customers to walk through your door.

You could set up a social media page- like on Facebook, Google+ or Twitter where you could post photos of your creations, offer special deals and really connect with your customers.

As you start achieving these goals, and more people become aware of you. Your goals may naturally evolve and you might want to shift your focus toward turning visitors into paying customers.

You could add new features to your site. Things like online appointment scheduling, a “reviews” section where people can say nice things about you, or even an ecommerce store to sell your hair and beauty products online.

Now that you’re using digital to attract visitors, and turn them into customers, you could start expanding your business by investing in online advertising.

Whatever your ultimate digital goals are, or where you currently stand, your priorities will naturally change and grow with your business.

Now to make sure you’re meeting your objectives, it’s really important to measure your progress along the way.

This is called “analytics”. Analytics lets you know what’s working well, and what could be tweaked.

At Entwined Media we can help you this so as to achieve your online success. Before you dive into the digital world, think about exactly what you’d like to achieve. Then, prioritise different online opportunities to help you accomplish your goals.

Talk to us and, we’ll help you plan. First, by looking at different ways you can establish a digital presence.

Next, the different ways to market yourself online.

And lastly, how you can measure and improve your digital endeavours.

#WeCanHelp

 

Taking a business online

So what are the key differences between a customer in a physical shop and a customer online?

Imagine you just set a personal goal for 2019 to improve your fitness, and now need new running shoes. In the offline world your journey might go a bit like this:

You visit the local shopping centre, going from shop to shop. Ultimately, you make a decision based on price, quality, returns policy, friendliness of staff, and stock availability. You process all that information, head back to the store with the shoes you liked best, and make the purchase.

When it comes to online purchasing, you’re likely to engage in four distinct stages throughout your online shopping journey. Theses principles are described in the “See, Think, Do, Care” framework, and offer a useful way to identify where a business should invest effort in connecting with customers. Let’s take a look at our shoe shopping example, while highlighting these four stages:

In the SEE stage, you notice that some of your friends have taken up running, and are posting maps of their favourite routes on their social media accounts. This inspires you to start running yourself. In the THINK stage, you get your phone and type ‘what are the best running shoes for beginners?’. This introduces you to a whole lot of online content, from blog articles to targeted ads, giving you more factors to base your decision on. Eventually, you make your purchase, which makes up the DO stage, and perhaps post a photo on social media. This last step of sharing your purchase is part of the CARE stage.

Keep in mind that customers don’t necessarily experience all four stages every time – your individual journey might begin at the THINK stage, or end at the DO stage.

Now let’s combine offline and online activities together. Imagine you are in the sport shop having just tried on the new running shoes. You get out your phone and search for them online – perhaps checking if they are cheaper elsewhere. The chances are you might buy online after visiting a physical store- an approach called ‘showrooming’.

Understanding the differences and similarities between online and offline shopping can help you create a more balanced online customer experience.

So how can you identify where to focus your efforts online? To choose the right channels, find out out who you’re talking to, when you should talk to them, and what you should talk about. This is called audience segmentation.

You can segment customers in many ways, from basic demographics like age and gender, to specific interests. For example, segmenting customers by location may benefit an e-commerce store if certain products are only available to ship to specific areas. Segmentation can also help with your online advertising; as most channels allow you to target paid advertising to specific audiences, based on information like what an audience likes or dislikes. You can also make your ads appear only to people within a certain radius of your shop or business, which can be handy when offering promotions to local shoppers.

To wrap up, when it comes to taking a business online, think about the customers and put yourself in their shoes: which channels do they use most? How do you engage differently with them online and offline?

At Entwined Media Limited, #WeCanHelp!!

The Online Opportunity

It’s no secret that the world has embraced all things digital since the birth of the internet. Now we’re going to talk about how many people are online worldwide, and find out how those people are spending their time online. And finally, tell you how your business can benefit from the still-booming digital trend.

To give you an idea of the explosion of online usage over the last 15 years, consider this: In 2000, about 361 million people were online worldwide. In 2016, there were over 3 billion. That’s a growth rate of 764%! Today, nearly half the world is online.

For instance in India, the numbers are growing at an impressive rate with over 34.8% Indians having Internet access in 2016. Indians are so connected that they have an average of 0.80 mobile subscriptions each, that’s nearly one mobile line per person!

No matter which device they use, on average, people spend over 3 hours per day which is more than 90 hours in a month!

So what are they doing with all that time online? And how can your business tap into this opportunity?

Many of these digitally connected people are shopping.For example, there were close to 100 million online shoppers in India by the end of 2016.

Online video has also seen double-digit growth in the last five years, with millions everyday watching video on social sites or via websites such as Youtube, Netflix, etc.

And people are spending hours, socialising and sharing—nearly 2 and a half hours of their time spent online per day is on social media sites.

If you’re a business owner, all these people doing all these things online presents loads of potential for you.

And as time goes on, people will continue to use the Internet in even more ways that will impact your business.

It’s been truly a modern miracle to witness how the Internet has transformed our daily lives in such a short span of time.

In every country, in every region, across the globe, the world has made a fundamental and profound shift to digital. This is an opportunity any business can embrace.

Talk to us and we’ll show you how.

How much does Social Media cost in Kenya?

Businesses in Kenya are increasingly realizing the value of social media; and that is a good thing. But with value comes cost and that is what I would like to delve into today.

Is Social Media Cheap?

The word out there is that social media is cheap and many a social media practitioner in Kenya will attempt to prove this to you through case studies, research, and sometimes actual implementation. Internationally as well, it is common knowledge that social media represents the cheapest marketing option for businesses. But beyond marketing, the value of social media is seen and felt in its facilitation of many other business functions like sales, customer care, research and development etc. So I ask again, why is social media considered cheaper yet it is the most versatile platform for businesses to advance themselves?

Cost Misconception

I guess all the blogs written about how cheap social media is have led to this prevalent misconception that social media should cost next to nothing. Businesses are trying to employ social media at no cost and while the dive into social media is welcome, the just as many casualties of social media disasters point to this wrong approach tiered on a flawed perception. Cheap or cheaper does not mean nothing or next to nothing; it means there will be a cost attached albeit cheaper either in terms of same costs you employ in marketing but better ROI or a fraction of what you use in marketing or R&D for similar ROI.

Cheap Cheapens Social Media

The blogs that should be going out should not be stating how cheap social media is but rather how relatively cheaper it is. Stating social media is cheap cheapens our work as Social Media solutions providers because it creates the perception that anybody with knowledge of these shiny social media tools can do what we do. And that is the reason most businesses try to pull it off using interns. Our work is not being seen as an executive level grasp of business objectives infused with an understanding of emerging technologies with the end result being a strategic deployment of social media across the organization in a way that fundamentally changes how the business runs and ultimately improves the bottom-line.

Social Media Costs

The truth is that social media is relatively cheaper. You will get but ROI given the same resources. And it is important to realize that social media does not replace most business functions but rather facilitates most of these functions in a way that enables them to scale. Social Media is time intensive and human resources intensive as well; both of which have a cost connotation. There are services that cost cold hard cash and those have to be factored in too. So the next time someone says social media is cheap, what they mean is it is relatively cheaper.

Digital Online Management – Get A Specialist To Manage Your Online Assets

The content that potential customers find online about your brand can be the difference maker for your business. We specialize in providing Digital Online Management services that help build trust in your organization.

Your online position is the merging of every piece of information about you online. This data comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative. The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:
● Google Search
● Google Autocomplete
● Wikipedia
● Google Reviews
● Online Directories
● Social Media Profiles (Facebook, Twitter, Instagram etc.)

With Digital Online Management, we work hard to make all of the positive information easy to find on a day to day basis. We act as your representative on the different platforms by providing rock-solid team management that engages potential clients for you. At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether. The end result is a positive online reputation because when people search your name or brand, they instantly find positive content.

What makes online communication unique from others is its immediate access to consumers and outcome. As with any media, a successful approach to digital- and social media requires knowing what you are doing, how you are doing it, and why. Social media networks have become vital to success as traditional media outlets, especially for reaching younger constituents. And when you don’t work with digital media on a daily basis, it takes time and effort to stay updated on the know-how for managing all your social communities effectively. That’s why we offer you the services of managing your accounts with Facebook, Twitter, Instagram, and other social media.
You only get one chance to make a first impression, at Entwined Media #WeCanHelp you make it a great one.

Lead Generation – Successfully Converted Your Leads Into Sales

Lead Generation is the process of stimulating customer attention into your business for the purpose of further rendezvous. It is the sowing of seeds.
Today, lead generation is carried out in digital platforms. Online lead generation is your marketing weapon and to win the war depends on how you utilise this powerful weapon. Utilising lead generation begins from understanding the importance of lead generation and its impact.
It is the process of getting an individual or organisation’s contact information of who/which is showing interest in the product or service that you offer. In order to generate such leads on a digital platform, first, you have to drive traffic to your business website.
Traffic to your website can be generated in numerous effective ways. All it takes is consistency.
You can do so by SEO, softwares, keywords, guest blogging, sales prospecting methods, social media platforms and much more.
The next step would be to have a lead generation form. Just driving traffic to your website and not getting their contact details would make them a site visitor and not your lead. You should communicate with the site visitors to convert them into a leads. Such communication for a long term relationship can be best done through emails.

Lead Generation Form:
Lead generation forms are the most important component of lead generation. It facilitates the overall process by collecting information of the site visitors. This helps you convert such visitors into actual leads.
It helps you compile user data.
Site visitors don’t just submit their contact information. You need to a plan in order to compel them into submitting. This can be done by providing offers.
An offer is something that you offer to the site visitor that compels them to give their contact information. It becomes a critical part of your lead generation process as it persuades the visitor to share their personal information.
The important part in lead generation campaigns is the CTAs or Call To Actions.
Call To Action is either a button on the website that directs a site visitor to take a particular action. A compelling CTA takes users to your offer thereby allowing them in providing their contact information.

Lead Management
Leads come from different sources such as Web sites, social media, direct mail, third-party providers, events and call centres. Businesses undertake marketing strategies to attract potential customers, whether at the shopping mall, over the Internet or in person on the retail floor. It is vital to identify, understand and take relevant action immediately, as soon as the consumer states an interest.
Managing the generated leads helps you understand which tactics are bringing in the best or most leads. Thereby, you can optimise your plan to be both efficient and effective.

Lead Nurturing
Lead Nurturing is a relation-expanding process. It uses media platforms such as email, whitepapers, blogs, telecommunication, social media, third-party articles etc. The aim of lead nurturing is to support the prospects with relevant information and engage the same leads in an ongoing dialogue.
The goal of lead nurturing is to support and nurture long-term opportunities with the hope that these prospects or leads may indulge in future sales

Lead Conversion
Lead conversion is the final stage in this process. This means that the prospect has successfully converted into a sale. It helps us organise our prospects and move them through the sales cycle. This is the sole reason behind generating leads; to convert leads into paying customers. Leads become a dead asset if you’re not keeping in touch via follow-ups.
This doesn’t mean that the customer contact can be scrapped. It is of utmost value to the company. Even after the transaction is complete with the customer, the relationship still goes on. The existing customers are the best in generating more leads. And converting these leads is not as hard as they were referred by the existing customer and he adds brand value.
What is your lead generation process like? Do talk to us #WeCanHelp

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