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5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019.

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5 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019.

It seems like there is new technology coming out, every year Technology has rehabilitated the system of how commerce is done by allowing countless people to reach goals and try new things that they’ve never done before. Clients are demanding a more cohesive experience which is quite challenging for digital marketers. The year 2018 saw many changes taking place. What should one expect from digital marketing trends 2019?

  1. Content marketing

Can you imagine what Facebook, Twitter, LinkedIn, Instagram and Snapchat would be if they did not have content? Imagine of blank spaces, there is numeral of reasons why they say content is the king. Content marketing is about information. It’s the marketing of a business or brand through the sharing of educational, entertaining, or insightful information that will ultimately help readers improve their lives. The quality, of good content, will always matter this means the year 2019 will have to reinforce the content the reader will see.

  1. Vlogs over Blogs-

There is a rise in popular video platforms like Facebook Live, Instagram TV, and Ticktok.

TikTok, the short-form video app, has yet to launch ad units for brands or formal monetization products for creators. But over the last month, many agencies have been paying closer attention to the app and many marketers foretell another shiny object with impending for solid engagement. Live video is another sensation that will soon trend, momentarily video platforms will continue to dominate in 2019.

3. Instagram-

The year 2019 it will be about Instagram Stories, Instagram Live, IGTV, and Instagram Influencer Marketing If you ought to take this platform seriously, you MUST and start growing your followers here, as the number of followers is crucial for Brand Identity on this platform. Instagram dazzling rise continues, dominate the stagnant growth rates of Snapchat and Facebook. The proof still remains that with a whopping 1 billion accounts logging in, posting, liking, and commenting on images each month, Insta is a part of monthly life for one in seven people. Brand Follower Growth Increases from 6% to 8% Month-Over-Month.

4. Influencer Marketing

Another effective simple tool that can push the brand to sky limits. Influencers can give exceptionally good marketing. They can be anyone from celebrities, YouTube stars or bloggers like Miss Kihoro, Njugush, and others, who emanate the persona to influence consumers. Surveys show that people tend to trust more on consumer opinion over corporate statements. Using prominent personalities to give a good mouth on your brand can give reactions that can surprise you.

5. WhatsApp Marketing

It is anticipated that Facebook Ads will have ‘WhatsApp Us’ call to action button that will lead people to WhatsApp for business in the first half of 2019. This is the feature that would re-define the lead generation Industry, not forgetting the immense growth of Business WhatsApp, the social messaging service assimilated by Facebook for $19bn in 2014 and now has become the fasted growing communication App. Can you believe in most of the country its most popular than Facebook? how can businesses in Kenya use WhatsApp for business? Now, many businesses in Kenya now can download the WhatsApp Business to use for customer communication, marketing and, promotion.

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