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Website Build

Lead Generation – Successfully Converted Your Leads Into Sales

Lead Generation is the process of stimulating customer attention into your business for the purpose of further rendezvous. It is the sowing of seeds.
Today, lead generation is carried out in digital platforms. Online lead generation is your marketing weapon and to win the war depends on how you utilise this powerful weapon. Utilising lead generation begins from understanding the importance of lead generation and its impact.
It is the process of getting an individual or organisation’s contact information of who/which is showing interest in the product or service that you offer. In order to generate such leads on a digital platform, first, you have to drive traffic to your business website.
Traffic to your website can be generated in numerous effective ways. All it takes is consistency.
You can do so by SEO, softwares, keywords, guest blogging, sales prospecting methods, social media platforms and much more.
The next step would be to have a lead generation form. Just driving traffic to your website and not getting their contact details would make them a site visitor and not your lead. You should communicate with the site visitors to convert them into a leads. Such communication for a long term relationship can be best done through emails.

Lead Generation Form:
Lead generation forms are the most important component of lead generation. It facilitates the overall process by collecting information of the site visitors. This helps you convert such visitors into actual leads.
It helps you compile user data.
Site visitors don’t just submit their contact information. You need to a plan in order to compel them into submitting. This can be done by providing offers.
An offer is something that you offer to the site visitor that compels them to give their contact information. It becomes a critical part of your lead generation process as it persuades the visitor to share their personal information.
The important part in lead generation campaigns is the CTAs or Call To Actions.
Call To Action is either a button on the website that directs a site visitor to take a particular action. A compelling CTA takes users to your offer thereby allowing them in providing their contact information.

Lead Management
Leads come from different sources such as Web sites, social media, direct mail, third-party providers, events and call centres. Businesses undertake marketing strategies to attract potential customers, whether at the shopping mall, over the Internet or in person on the retail floor. It is vital to identify, understand and take relevant action immediately, as soon as the consumer states an interest.
Managing the generated leads helps you understand which tactics are bringing in the best or most leads. Thereby, you can optimise your plan to be both efficient and effective.

Lead Nurturing
Lead Nurturing is a relation-expanding process. It uses media platforms such as email, whitepapers, blogs, telecommunication, social media, third-party articles etc. The aim of lead nurturing is to support the prospects with relevant information and engage the same leads in an ongoing dialogue.
The goal of lead nurturing is to support and nurture long-term opportunities with the hope that these prospects or leads may indulge in future sales

Lead Conversion
Lead conversion is the final stage in this process. This means that the prospect has successfully converted into a sale. It helps us organise our prospects and move them through the sales cycle. This is the sole reason behind generating leads; to convert leads into paying customers. Leads become a dead asset if you’re not keeping in touch via follow-ups.
This doesn’t mean that the customer contact can be scrapped. It is of utmost value to the company. Even after the transaction is complete with the customer, the relationship still goes on. The existing customers are the best in generating more leads. And converting these leads is not as hard as they were referred by the existing customer and he adds brand value.
What is your lead generation process like? Do talk to us #WeCanHelp

Social Profiles – The New-Age Tool

he creation of social profiles for the purpose of marketing is a new-age tool. Many SEO services tend to create fake profiles on social media networks to contact and tap potential consumers. However, they do not really follow a method that earn a favorable return on investment. The online users who are contacted are simply not interested because these social profiles are intruding on their privacy.

Our social profile creation services are markedly different. We do not believe in pushing across web links and spamming social media users. We carefully profile what kind of consumers we are targeting and process accordingly.
Different social media channels have specific demographics. While you will find people having a nice time on Facebook, those on LinkedIn are serious professionals. Our social profile creation services make this distinction while strategizing your online business. We keep in mind the consumer group that you are looking at. Then we create social profiles. Our social profiles are not half-baked jobs that are used to push links to your website on a random basis. A lot of study and research goes into creating online designs that are most effective for your business. Social media is not a teenage phenomenon anymore. It is a professional marketing tool and hence need to make optimum use of it.

It’s a off-page technique used by SEO’s to create profile for their client websites using various social channels. It is a one type link building technique. For a social profile creation you require:

● A company name
● Website address
● Company address
● A brief and detailed description of your company
● An email address
● Contact telephone
● Company Logo

To start off social profile creation services, we engage the following criterion:
● Well-researched and complete social profiles according to the stipulation of your business. The background information and a rough biography sketch is created so that SEO service administrators can handle them uniformly.
● Study social media networks and understand their demographic patterns. We focus our efforts on platforms that your targeted potential customers are using
● Social profiles are used to interact and post comments on social media networks. Also they are used to publish blogs and articles to generate opinion and interest about your brand
● Create a brand identity for your business by using social profile creation services
When you create a social profile you need to optimize your profile 100% so that the users can easily get view of your profile. Main importance is to provide information for the user.
At Entwined Media Ltd #WeCanHelp.

Why is Content Creation Important for my online business?

WHY IS CONTENT CREATION IMPORTANT?
As digital online marketers, we know how important content creation is for a company’s blog page, website and social media sites.
Companies all over the world have their defined way of describing who they are and what they do. Creative Content Creation, helps your company build a reputable brand, gain recognition, retain and acquire customers and most importantly emerge as experts amongst your competitors.

In the creation of content, there are 3 essential factors you have to put into consideration.

1. RELEVANCE
The world keeps changing over time. This means, there is need to stay up-to-date with the information you share with your audiences. You need to come up with a content idea that will be of value to the people who matter most to your business, that is, your customers and prospects.
Safaricom, a tele communication company in Kenya launched its 4G service in October 28, 2016, across seven cities that is, Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, Kisii and Meru. With this new product, Safaricom continues to create different content that will ensure they attract, reach and engage their target audience hence acquire more sale for the service.

2. FRESH
Remember, it is easy to sell a solution to a current pain than to solve it when it is less of a concern. It is easy to sell a phone to someone who has just discovered that it will cost them 8,000 ksh to repair their old phone. News sites are the best when it comes to staying fresh and timely.
Mpasho is number one freshest Kenyan entertainment news site. They will always inform and share stories about prominent and celebrities that will arouse their audiences emotions hence create the desire to read through their articles.
An example is an article they wrote concerning Prezzo, a Kenyan music artist.
MPASHO EXCLUSIVE: Prezzo Involved In a Drunk Driving Accident after Leaving Ngong Road Bar

3. CUSTOMERS PAIN POINTS
Identify where the pain is. Get an understanding of what your audiences finds urgent, rough and worrying. With that in mind, find an in depth solution. As you look at the pain points of your customers, ensure that you use the right channels to reach your audience. This may be inform of visual content videos, blog posts, short reports or emails amongst many others.
We understand your pain points, therefore, our team of experts help you figure out the right content for your website, helps in managing your social media accounts and manage your display ads paid search ads.

Building a website requires the right Technical Architecture from the beginning!

Every company has a mission and a vision. The vision starts to fall into place when you have a world class design. To do this you require up-to-date skills to develop the technical solution for your digital strategy.
Web architecture is the foundation of the majority of worldwide networks on devices, apps, and services using web based communications. It is a layer that deals with challenges such as security, sales, efficiency and robustness of your website.

There are many platforms to build on but as a company, ou need to know the following;
1. Does the company platform describe your company well?
A good architecture should be that it describes your company well and in the easiest way to understand. All the relevant information about your company should be available on the website for example.
In most cases the basic architecture includes a homepage, an about page(For the company profile), Services page, careers page, contacts and other important plugins that link to your website.
2. Also you should know and ask yourself if all the information needed by the clients if it’s available on the website
A good website should have all the necessary information needed by the client who visit it. Focus when designing the architecture should be placed on giving all information to clients that they need to know about your products and services.
3. Do your website have an appealing and attractive user interface?
The design of your website should be visibly pleasing and appealing in order to drive huge traffics. When the website architecture is being considered you should look at things like large text fonts for easier visibility, more content for your users enlightenment.
In place there should be trust indicators such as a domain name that makes sense, branded email address, a competent design, a reliable host, an about us page, contact page, customer testimonials and a tidy website in terms of grammar. This features give clients the confidence as they visit your website.
Another important aspect of the interface is the appearance and accessibility on different gadgets for example the appearance on phones and on computer. The interface should be great to accommodate both versions.
4. The website integration.
In your website you should integrate features and link that related to you. Your company could be having a blog, a facebook account, twitter, google +, Linkedin profile or an instagram account, all this should be linked to your website.
5. The number of pages and their ease of accessibility.
The number of pages on your website should be manageable both by you and the end users who access them. When accessed the navigation should be done with ease such that the scrolling is easier. One should not take time to find what they are interested in on the website.

At Entwined Media Limited the good news is that for every need you will find a proper ready made made architecture solutions and its components once you give us your requirements.
We focus on solving your end user problems. We first try to understand your customers and then come up with a unique web architecture. #WecanHelp

Am I using the right Digital Media Platforms? A Platform Analysis guide!

For each organization, you need to know the items or things in your digital marketing that drive your short-term interests but you also need to understand what impact it is having on some of your ongoing trading performances.
This analysis gives an important guide on what to do in order to succeed online; choosing the right platform(s) is of utmost importance to attract the relevant customers who will need your products and/or services.
In Digital Marketing, a digital platform refers to either hardware or software of a site for presenting content, for example, Facebook, Instagram, Twitter, Blogs, Websites and sometimes SMS. It brings together the different user groups that is, consumers and producers who do not know each other thus facilitating interaction.
One also has to consider do they have the right hosting servers if a website has a lot of downtime that means loss of business for the business provider!
At times, we confuse what is marketing campaigns, branding, and digital platforms. Simply for campaigns and branding, they are marketing strategies that incorporate digital platforms
Hence, platform analysis is the determining through research of your existing digital platforms on what you need to do in order to succeed in online marketing.

What we do.
At Entwined Media Limited when we carry out your platform analysis and engage with you, we help you to answer the following questions.
What platform(s) is your company using for its digital marketing?
If you have a platform for digital marketing, which platform are you using? It could either be a Facebook account, Twitter, the company Website, an SMS platform and many more.
Among the platforms you have how are they performing? Are they generating leads for potential clients or customers? Are they giving the desired feedback from customers about your product and/or services?

●Which of the platform is the best performing among them all?
●What is making customers attracted to the best performing platform?
●Which other platforms in existence can you venture into and generate success?
●Which platform has a potential among them all?
●Where should focus be directed more?
●How can you improve those platforms that are not performing best?

When we answer these questions and more we are able to do an analysis and see what strategy best fits your company.

Benefits of platform analysis.

1. Reduce Costs.
This helps in determining the platforms that we most need and we put more focus on them. By doing so we help you spend your resources prudently on the most important sources and by avoiding the unnecessary ones you save a lot on your resources hence reducing your operating costs of the platforms.
2. Maximise Capability.
When a platform analysis is carried out you are able to maximise your capability by using the platforms that are beneficial to your company and help you to grow.
3. Gain Speed to put products on the target markets.
A good analysis of the platforms helps us to understand which channels are the best to help with reaching the company’s target markets
4. Foster collaboration and Innovation for new products and Services.
With platform analysis we help you to create a collaboration between your channels for effective working between them. This creates and actualizes the idea of killing two birds with a stone once there is effective collaboration.
At Entwined Media Ltd, #WeCanhelp.

What is a Digital Online Audit?

Insight
Accessing your online presence and effectiveness of your digital marketing tools is vital. It is a self check routine of your entire digital ecosystem that allows you to gain insights on how your programs are performing and how you can speed things up for you return on investments.
Importantly here is to reconsider if your current digital marketing and presence are functional. Don’t rely on guess work. Do an online Audit.

What is an Online Audit?
Online Auditing can be defined as a process of examining the activities, techniques, processes and the performance of your existing digital campaign. Also, it can be described as the process that provides a business with a ‘zoomed out’ perspective of your entire online marketing efforts along with reviews of specific marketing channels.
This gives you a competitive advantage and ensures optimization of your marketing resources. At Entwined Media Limited we conduct your online audit and review your online presence and capabilities through a dedicated assessment. This analysis reveals your SWOT factors.

Benefits of Online Audit
Performing an audit of your online marketing strategy is a great place to start if your business is looking to gain a competitive advantage and ensure your marketing resources are not going into waste.
An Online Audit on regular basis is one way to keep your company ahead of the curve. A detailed understanding of how your online marketing campaigns are performing will give you the competitive edge and help you increase revenue.

By reviewing content across your digital channels, you will be able to identify opportunities to improve performance. Some the benefits your business will receive with a professional digital marketing audit includes:

● A detailed, data-based analysis of your current online marketing campaigns.
● A structured approach to help you understand the performance of your digital content.
● Know the costs of your digital strategy and review ROI.
● Review your competitive positioning in your market to maintain a competitive advantage in your target market.
● Detailed analysis of particular channels based on your needs and business goals.
● Helps come up with a well-defined marketing plan
● It creates business clarity for optimum resource utilization.

Comprehensive analysis and suggestions to address problem areas. You will also receive professional insight to optimize and next-step guide to improving your area of interest.

What we do.
At Entwined when we carry out your online audit strategy you will learn: how to improve your web presence with a targeted focus area to generate more leads, other channels to focus on and effective ways to plan digital online marketing.

Our team helps you to understand the following.
1. What you are currently using and the effectiveness of it.
2. The reach of your online strategy in terms of the rank, do you have an email? Is there a social media presence?
3. The digital architecture you are using and help you answer questions like, is your website accessibility easier or user-friendly? How best are your social media channels setup?
4. Content. Do you have a content strategy in place? How strong are your content assets? What formats are you using? Text? Video? Photos? Audio? Applications?
5. Conversion. Are your digital channels designed with a conversion funnel in mind? Do you have any forms on your website, Facebook, blog, etc? What is your rate of form fills per visitor? What is your form abandonment rate?
6. Integration. Are social media channels accessible from your website? Are you cross linking from one social media channel to another? Are you linking back to your website from social media channels? Do your offline activities connect back to digital channels i.e. print ads, trade shows, etc.
7. Measurement. Do you have objectives in place for awareness, influence, engagement, and action? What metrics are you using to gauge performance? Do you have reporting protocols in place? What is the frequency of measurement and reporting? Are there feedback loops in place? Are reports analyzed and acted upon?
At Entwined, #WecanHelp

The benefits of combining branding with digital marketing

Our primary school art classes managed to instill the sense of combining different things so as to get better and more results. A good example would be; combining the three primary colors i.e. red, yellow and blue in order to achieve more colors thus moving to a ‘higher level’ (secondary colors).

Before you combine branding with digital marketing, an understanding of what each entails is highly recommended.

In a nutshell, Digital marketing is the promotion of goods and services using digital channels, these include; mobile phones (MMS and SMS), online advertising, social media marketing, display advertising, Search Engine Marketing amongst others. While Branding is a customer’s perception of your product or service. It simply expresses the value, characteristics and the attributes of an organization.

Now that we have a clear picture of the difference between branding and Digital Marketing, below we tell you the benefits of merging the two.

PERSUADE
Kenya’s biggest brands, Equity, Bidco, East African Breweries have diversely grown due to the implementation of digital marketing and a better understanding of their brand requirements. These companies have understood what exactly excites their customers and how much they need to add in hence any brand product released by the brand companies is easily purchased. It is a matter of playing your cards right by all means using the available digital channels to create a brand that suits your potential and existing customers.

GROWTH
Everybody’s desire is to grow and so is every company’s interest. It is either you experience the growth or loss but our aim is not to lose but to win. How we put out our ideas and thoughts, services and products determine our achievements at the end of the day. Great companies whose target is to understand their customers and research on their market share are able to grow swiftly as they use the right digital channels. Growth will be felt all round once the combination of both branding and digital marketing is in use.

VAST CHANNEL
Albert Einstein once said, “The only source of knowledge is through experience”. The more experiences we have, the more chances we get to stretch our dimensions to other angles far from our recent status. Generally, you display who you are and give reasons for your existence and your value to the end user through the digital channels available. Well, the combination of the two gives you an excellent direction of growing your organization.

TELLS STORIES
Are your customers excited by what they see? Individuals always desire to know what they are being offered in exchange for their loyalty. Once they understand the benefits of acquiring your products and services, their participation is automatically charged. Digital marketing gives you the opportunity to share, interact, inform and direct your potential customers and your consumers.

Things that differentiate you from your competitors

Every organization has something unique that distinguishes it from another even when they lie on the same line of business. The ideal question would be, what makes you stand out from the many competitors around you?

1.BRAND
The uniqueness on your brand, sign, symbol and words created on your image identifies your product thus differentiating it from your competitors. A unique brand establishes a trademark by standing for diverse values and benefits. Over a period of time, a well-established brand becomes associated with a level of credibility, quality and satisfaction in the customer’s mind.

2.MARKETING STRATEGY
As a business person, the need to understand your past, present and future is important for the development of your organization. Your marketing strategy enables you to define your vision, mission and business goals hence outlines the steps needed in order to attain your goals. The need to be ahead of your competitors should be the main focus thus a marketing strategy ensures that as an organization you are able to describe your business in terms of the services and products offered, explains the position and role of your products and services in the market, profiles your customers and your competition, identifies the marketing tactics aimed to be used and allows you to build a marketing plan and measure its effectiveness.
NB: The marketing strategy develops over the years consequently leading to your business dominating.

3.ADVERTISING SKILLS
Once you are equipped on the type of customers for your business, the advertising skills chose helps you be distinct. Today’s world has brought a shift on the types of advertisement skills applied for a business. More people are connected online leading to the growth on internet usage in the country. The knowledge applied to reach your audiences adds up an advantage for the business being run helping you grab the attention of a wider audience.

4.COMMUNICATION SKILLS.
The need for excellent Public relations (PR) is highly needed in any organization. PR is broad, it ensures that the relationship between the organization and its clients is well maintained and so is its image. Many customers associate themselves with organizations governed by the right PR personnel members. The communication process enables the transfer of a message from the sender to the receiver enhancing on an organization’s growth. Through the different comments got from your customers, the organization is able to improve and advance the quality of their services and products.
There are different online digital marketing companies that have specialized on ensuring that your brand and your marketing strategy is well represented by guaranteeing your business a unique aspect in the competitive world of business.

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