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Tag Archive Cost of Digital Advertising In Kenya

The benefits of combining branding with digital marketing

Our primary school art classes managed to instill the sense of combining different things so as to get better and more results. A good example would be; combining the three primary colors i.e. red, yellow and blue in order to achieve more colors thus moving to a ‘higher level’ (secondary colors).

Before you combine branding with digital marketing, an understanding of what each entails is highly recommended.

In a nutshell, Digital marketing is the promotion of goods and services using digital channels, these include; mobile phones (MMS and SMS), online advertising, social media marketing, display advertising, Search Engine Marketing amongst others. While Branding is a customer’s perception of your product or service. It simply expresses the value, characteristics and the attributes of an organization.

Now that we have a clear picture of the difference between branding and Digital Marketing, below we tell you the benefits of merging the two.

PERSUADE
Kenya’s biggest brands, Equity, Bidco, East African Breweries have diversely grown due to the implementation of digital marketing and a better understanding of their brand requirements. These companies have understood what exactly excites their customers and how much they need to add in hence any brand product released by the brand companies is easily purchased. It is a matter of playing your cards right by all means using the available digital channels to create a brand that suits your potential and existing customers.

GROWTH
Everybody’s desire is to grow and so is every company’s interest. It is either you experience the growth or loss but our aim is not to lose but to win. How we put out our ideas and thoughts, services and products determine our achievements at the end of the day. Great companies whose target is to understand their customers and research on their market share are able to grow swiftly as they use the right digital channels. Growth will be felt all round once the combination of both branding and digital marketing is in use.

VAST CHANNEL
Albert Einstein once said, “The only source of knowledge is through experience”. The more experiences we have, the more chances we get to stretch our dimensions to other angles far from our recent status. Generally, you display who you are and give reasons for your existence and your value to the end user through the digital channels available. Well, the combination of the two gives you an excellent direction of growing your organization.

TELLS STORIES
Are your customers excited by what they see? Individuals always desire to know what they are being offered in exchange for their loyalty. Once they understand the benefits of acquiring your products and services, their participation is automatically charged. Digital marketing gives you the opportunity to share, interact, inform and direct your potential customers and your consumers.

Did you know how influential digital marketing is?

Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.

SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.

The different types of social media
Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.

Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.

Always in time changing your customers lives

Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.

Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.

Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.

Digital online marketing enables you lead your competitors.

Things that differentiate you from your competitors

Every organization has something unique that distinguishes it from another even when they lie on the same line of business. The ideal question would be, what makes you stand out from the many competitors around you?

1.BRAND
The uniqueness on your brand, sign, symbol and words created on your image identifies your product thus differentiating it from your competitors. A unique brand establishes a trademark by standing for diverse values and benefits. Over a period of time, a well-established brand becomes associated with a level of credibility, quality and satisfaction in the customer’s mind.

2.MARKETING STRATEGY
As a business person, the need to understand your past, present and future is important for the development of your organization. Your marketing strategy enables you to define your vision, mission and business goals hence outlines the steps needed in order to attain your goals. The need to be ahead of your competitors should be the main focus thus a marketing strategy ensures that as an organization you are able to describe your business in terms of the services and products offered, explains the position and role of your products and services in the market, profiles your customers and your competition, identifies the marketing tactics aimed to be used and allows you to build a marketing plan and measure its effectiveness.
NB: The marketing strategy develops over the years consequently leading to your business dominating.

3.ADVERTISING SKILLS
Once you are equipped on the type of customers for your business, the advertising skills chose helps you be distinct. Today’s world has brought a shift on the types of advertisement skills applied for a business. More people are connected online leading to the growth on internet usage in the country. The knowledge applied to reach your audiences adds up an advantage for the business being run helping you grab the attention of a wider audience.

4.COMMUNICATION SKILLS.
The need for excellent Public relations (PR) is highly needed in any organization. PR is broad, it ensures that the relationship between the organization and its clients is well maintained and so is its image. Many customers associate themselves with organizations governed by the right PR personnel members. The communication process enables the transfer of a message from the sender to the receiver enhancing on an organization’s growth. Through the different comments got from your customers, the organization is able to improve and advance the quality of their services and products.
There are different online digital marketing companies that have specialized on ensuring that your brand and your marketing strategy is well represented by guaranteeing your business a unique aspect in the competitive world of business.

Did you know how influential digital online marketing is?

Marketing has experienced great changes where online marketing is dominating today. The change has led to companies from small businesses, medium sized businesses and corporate companies alter their way of marketing with the aim of increasing traffic and sales. The shift has not only affected the business world but individual brands who have to increase the number of followers and likes on their social media accounts.
The influence and massive use of the internet has hence enhanced the growth of digital marketing. Any business person is able to market their products and services using the different forms of digital technologies. The main focus will be based on the influence of social media in boosting your business growth.

SOCIAL MEDIA MARKETING
Social media has earned so many people’s attraction. With the different platforms, individuals from different parts of the world can connect, create, interact and share ideas and information based on their interests with the availability of internet. The computer-mediated technologies can be accessed easily from smartphones, tablets, laptops and computers.

The different types of social media platforms

Looking at other marketing strategies, social media outshines the rest in terms of time, cost, feedback and consumer reach.

Time
With the knowledge and understanding on the use of social media, you can easily reach your audience at any given point and at any given time. The posts are not limited and as a business person your target audience can access your accounts at ease hence access information based on the services and goods you offer.

Cost
You only get to pay for internet in order to reach out. Digital Marketing Companies who help in boosting the image of your business by creating content for your social media enable your business to reach out to your clients at an affordable price compared to when you have to pay for so much in order to sell your brand through Television ads, Radio ads, print ads and bill boards.

Feedback
The most important part for your business is feedback from your consumers. Social media gives you the chance to interact with your clients, share, and grow from the different response shared and most of all gain trust. Looking at the traditional modes of marketing, messages from organizations are passed across through the different platforms which lack a medium for response. Consumers feel a sense of belonging once they get to share their views based on the services and products got. It further grows once they get feedback from the source.

Consumer reach
The fact that the social media platforms are worldwide explains it even more. You are able to target a large audience since your business is available on the internet. Interested parties access information through your website and social media accounts.

Digital online marketing enables you lead your competitors.

5 Ways to gain trust with your clients

Did you know it would take one minute to lose a friend but years to have one. Relationships are based on trust. One would ask what it really means when people trust and understand each other.

The photo below demonstrates trust.

As an organization, there are ways which would enhance on building trust with your clients.

Ø BUILD FRIENDSHIP

As a business person, friendship is created through interaction. Responding to people’s needs and ensuring the flow of communication is always intact builds up the friendship. The more friends you acquire as an organization the more you earn for your business.

Ø CONSISTENCY AND TRANSPARENCY

Transparency: Being indisputable as a business person hence your clients are able to see-through your every moves since everything done displays clarity.
A bank which gives details based on the profits and loss made in a year would earn clients trust more compared to one which only shows the profits gained yearly.
Consistency: On the other hand, holding up together everything stated for your clients and being firm on your actions enables a business person to build trust. Ensuring that your first impression towards your clients remains intact as your relationship grows.

Ø COMMUNICATION

The act of communicating enhances feedback from the clients. The process of communication can be developed through the creation of social media accounts which enhance response from diverse people thus enhancing growth and development. Many people are connected to the internet today, this therefore makes it better for an organization to connect with their clients and improve on their relationship. Responding to your clients views demonstrates responsibility and accountability hence boosting trust.

Ø KEEP YOUR PROMISE

Former American football player, coach and analyst once said, “Don’t ever promise more than you can deliver but always deliver more than you can promise.” Remember the more you deliver your promises the more you earn trust from your clients.

Ø QUALITY CUSTOMER SERVICE

Good services are acknowledged while great services are not forgotten. Responding quickly to your customers by fixing mistakes and going the extra mile having in mind the relationship is a long time thing since customers are for life earns more trust for your business.