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Did you know the most followed user is Instagram’s own account, with over 280 million followers? Cristiano Ronaldo is the most followed individual, with over 154 million followers?

Primary Selena Gomez had held the title of being the most-followed person on Instagram since March 2016, when she knocked her friend Taylor Swift off the top spot. But now Selena herself has been dethroned, with Juventus and Portugal footballer Cristiano Ronaldo racking up more followers. Cristiano Ronaldo has over 154 million followers.

Instagram now has more than one billion users, and elevated user engagement levels. And with 80 percent of accounts following a business on Instagram, it seems like marketers might be keener than ever to get accustomed with Instagram for their business but whatever unsubstantiated reason, most businesses still utterly ignore Instagram when building their social media strategy. It’s about time we start considering Instagram, a vital part of the corporate ‘social media bundle’.

We’ve uncovered tactics that could help you grow a bigger, more relevant audience on Instagram.

  1. Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site.
  2. Promote your Instagram account on your other social media accounts and profiles. Tell people what they can expect once they’re following you.
  1.  Use the Right Hashtags.

When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. You can Use popular hashtags so your images get found in the search. Some of the most popular ones are:

4. Comment and Engage With People Using Those Hashtags Too.

  1. Use hashtags that are known to help increase followers: #FF (Follow Friday), #instafollow, #l4l (Like for like), #tagforlikes and #followback.
  2. Cross-promote your dedicated hashtag.
  3.  Like and comment on other users’ photos. This is the most natural way to gain new followers.
  1. Use your bio link to drive traffic to your newest or most popular content.
  2. Interact with top influencers in your space and try to become one of their favorite people or brands.
  3. Adjust your settings so any potentially embarrassing tagged photos won’t show without your approval.
  4. Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
  5. Be consistent. Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.
  6. Use calls to action in your photo captions.
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