Social media plays an important role for companies because not only is it an essential communication tool between you and your clients, but also an excellent way to promote your business and brand.
Facebook, Twitter, Instagram, and LinkedIn allow you to reach a wide audience: both your customers, people who already know your brand and potential clients who are searching for your product.
Social media is a fundamental part of inbound marketing. Though social media communication is dominated by most companies as communication is addressed to individual customers – it shouldn’t be ignored by businesses as their social media presence is significant.
However, business to business marketing is always considered to be difficult, labour-intensive, demanding and gives us new opportunities for implementing a marketing strategy that works.
Increasingly, you can see that business to business companies are successful in the world of social media!
According to stats worldwide, social media helps business to business companies with gaining new customers, therefore, it’s worth to invest your time and effort creating social media strategy. 75% of business to business buyers and 84% of C-level or vice-president executives take social media into account when making purchasing decisions.
Keep this in mind the next time you feel Social Media is not a tool for your kind of business.
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